Category: Branded Domains
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With the Telecom Regulatory Authority of India’s (TRAI) recent mandate on CTA whitelisting, businesses engaged in SMS marketing face new challenges in creating compliant, efficient messaging campaigns. This mandate affects every business using SMS URLs to reach customers and includes regulations for URL whitelisting within India’s telecom infrastructure. But how can companies comply without sacrificing…
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Many spammers are using the free, public URL shortening services. This has led to a conclusion that it is best not to share a short URL via email since it’s the method most spammers use to link phish pages or malware. Not only that but you run the risk of being blocked by the email service…
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Online marketers routinely use short URLs in promotional campaigns. Ads are the obvious location, but short links also find utility in social media, videos, text messages, business cards, articles and landing pages. There are many services to change long web addresses into a simple, manageable link. Most are free and include a variety of additional features. One thing they all have in…