Month: June 2016
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More than half of all internet traffic now comes from mobile devices. Organizations and marketers routinely take advantage of QR codes to publish mobile targeted content. QR codes have crept into most offline publishing spaces – magazines, news print, posters, packaging, flyers and other advertisements. They send users to a specific website or App store, video download, PDF file or images. They can…
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In Part I we looked at website URL optimization from both a search engine and user perspective. There are numerous best practices as discussed in part 1. Let’s continue with other aspects of website URLs. Exclude the dynamic parameter User-friendly URLs don’t contain query strings. When possible, rewrite these “dynamic” URLs into a more readable form. Most Content Management Systems (CMS) allow you to…