Category: SEO


  • Content that engages and entertains your target audience, to the point that they can’t help but share it with their contacts. It’s a dream come true for all content marketers (except that it rarely comes true). It’s frustrating to see people sharing and liking so many things, while you struggle to get any response despite…

  • This is not a complex, statistical study but a basis to understand the types of content that work on Inbound. We’ve analyzed everything with 100 or more votes at Inbound.org to get an idea of the topics that get the most attention and upvotes. Content that works at Inbound.org will most likely click with your target audience…

  • Having a Facebook Page for your business is as important as having a website. Not because it’s the “in-thing” to do but because Facebook offers some unbeatable benefits and opportunities to small or local businesses. To begin with, you will get the chance to connect with your target customers. There’s no better or bigger platform…

  • When starting out on social media, most businesses face the conundrum of choosing the right platform. For a small business, it’s not possible to maintain a business page on multiple platforms. On the other hand, you cannot create a business profile on all these sites and leave it because neglecting your social media profiles can seriously…

  • Website URL Structure and SEO Benefits – Part II

    In Part I we looked at website URL optimization from both a search engine and user perspective. There are numerous best practices as discussed in part 1. Let’s continue with other aspects of website URLs. Exclude the dynamic parameter User-friendly URLs don’t contain query strings. When possible, rewrite these “dynamic”  URLs into a more readable form. Most Content Management Systems (CMS) allow you to…

  • Website URL Structure and SEO Benefits – Part I

    What is the best structure for website URLs? Is it possible to please users and search engines at the same time? There are a number of best practices that can make URLs both SEO-friendly and user-friendly. Let’s take a look at this dynamic. Use a Single Domain with Subfolders Subfolders are preferred to subdomains at a search engine ranking level.  SEO improvements can…