Content that engages and entertains your target audience, to the point that they can’t help but share it with their contacts. It’s a dream come true for all content marketers (except that it rarely comes true). It’s frustrating to see people sharing and liking so many things, while you struggle to get any response despite…
In Part I we looked at website URL optimization from both a search engine and user perspective. There are numerous best practices as discussed in part 1. Let’s continue with other aspects of website URLs. Exclude the dynamic parameter User-friendly URLs don’t contain query strings. When possible, rewrite these “dynamic” URLs into a more readable form. Most Content Management Systems (CMS) allow you to…
What is the best structure for website URLs? Is it possible to please users and search engines at the same time? There are a number of best practices that can make URLs both SEO-friendly and user-friendly. Let’s take a look at this dynamic. Use a Single Domain with Subfolders Subfolders are preferred to subdomains at a search engine ranking level. SEO improvements can…