-
In Part I we looked at website URL optimization from both a search engine and user perspective. There are numerous best practices as discussed in part 1. Let’s continue with other aspects of website URLs. Exclude the dynamic parameter User-friendly URLs don’t contain query strings. When possible, rewrite these “dynamic” URLs into a more readable form. Most Content Management Systems (CMS) allow you to…
-
May 20th was the sunset date for awe.sm custom domains – URL shortening service. Spreadsheets containing client’s URLs have already been sent out. For those users not interested in the new Unified Platform, we provide painless data transfer to your TINY account. This transfer basically requires only short URL ; long URL (short URL column and long URL column separated…
-
What is the best structure for website URLs? Is it possible to please users and search engines at the same time? There are a number of best practices that can make URLs both SEO-friendly and user-friendly. Let’s take a look at this dynamic. Use a Single Domain with Subfolders Subfolders are preferred to subdomains at a search engine ranking level. SEO improvements can…
-
A short URL has a domain + a short hash (tiny.cc/0bza4). 0bza4 is the short hash in this example. Let’s say you are importing a batch of short hashes. Spreadsheets are comprised of two components, content and format (number, masking, coloring, etc.). Comma-separated value (CSV) is a file type that only holds content, while containing no format information. Lack…
-
Online marketers routinely use short URLs in promotional campaigns. Ads are the obvious location, but short links also find utility in social media, videos, text messages, business cards, articles and landing pages. There are many services to change long web addresses into a simple, manageable link. Most are free and include a variety of additional features. One thing they all have in…
-
Printing technology and design trends have taken this category beyond the simple rectangular card, by using various profiles and shapes, embossing and textures. These techniques make an impressive visual impact, but can also reduce available font space. Being more web oriented then ever, space used previously for a land line number and fax number tend to be filled now by multiple social media page URLs. Needed font space has actually…
