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Once you know your goals and you have a plan to achieve them, you’ll have a clear idea of what type of content you need. As earlier mentioned, content for “traffic generation” will be different than the content intended for “lead generation”. You can choose from three different types of content. Your own unique…
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What social media channels do early-stage startups prefer? What kind of content do they share on these channels? Is it even worth investing in social media for a new startup? If you’re a startup founder, these are important questions to answer. What social media channels you use, and what you share on them will impact…
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This is not a complex, statistical study but a basis to understand the types of content that work on Inbound. We’ve analyzed everything with 100 or more votes at Inbound.org to get an idea of the topics that get the most attention and upvotes. Content that works at Inbound.org will most likely click with your target audience…
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Are you passionate about social media and considering going to University for a four-year social media marketing degree? Perhaps you’ve applied to dozens of social media jobs and haven’t received so much as a call back. Perhaps you’ve noticed that many of these jobs require a four-year degree, and so you’re considering going back to…
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Having a Facebook Page for your business is as important as having a website. Not because it’s the “in-thing” to do but because Facebook offers some unbeatable benefits and opportunities to small or local businesses. To begin with, you will get the chance to connect with your target customers. There’s no better or bigger platform…
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Creating & Growing a Facebook Group for your Business – Expert Roundup with Highly Successful Group Owners For small businesses, Facebook Groups can yield much better results than a business page. Not saying that you should create a group and forget about the business page but you can consider having both because of the following benefits.…
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When starting out on social media, most businesses face the conundrum of choosing the right platform. For a small business, it’s not possible to maintain a business page on multiple platforms. On the other hand, you cannot create a business profile on all these sites and leave it because neglecting your social media profiles can seriously…
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Remember the Ice bucket challenge? Originating from a common man living with ALS Disease, the viral campaign helped ALS Association raise more than $115 million. Millions of people took up the challenge, including a lot of celebrities and bigwigs. These videos were seen by billions. No amount of advertising budget or medium could have provided this…
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Facebook has recently announced that there are more than 50 million business pages on Facebook and these pages get more than 2.5 billion comments every month. These numbers confirm that an increasing number of small businesses have started to realize the importance. More and more businesses are using Facebook to connect with their target audience…
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Some time ago, Twitter used to be the second biggest Social Media platform but now websites or apps like Instagram or WhatsApp have taken its place. Does that mean Small businesses can ignore Twitter and focus entirely on Facebook or Instagram? No, Absolutely Not. Twitter should be on top of your priority list when it…