We recently did a couple of studies on how Startups and B2B companies are using social media. It seems that majority of businesses are starting to acknowledge the power of Social Media. We found that most businesses have an account on Facebook, Twitter, and Instagram Ho ...
Read MoreAn increasing number of small businesses are embracing Social Media but most of them are doing it wrong. In a recent survey conducted by Simply Measured, it was found that more than 60% of small businesses didn’t get or wasn’t able to measure the ROI of Social Media marke ...
Read MoreEffective social media marketing is no straightforward process. Over time and through a lot of trial and error we have realised that there are a few major rules that always seem to apply. We’d like to save you the blood sweat and tears we paid with to learn these rules, so we ...
Read MoreAre you a startup or small business owner? Do you want to get the word out about your business? Do you want to increase your sales and find new sales prospects? Do you want to know more about your target customers? Interact with them, build relationships, and receive ...
Read MoreMany spammers are using the free, public URL shortening services. This has led to a conclusion that it is best not to share a short URL via email since it’s the method most spammers use to link phish pages or malware. Not only that but you run the risk of being blocked by ...
Read MoreWhatsApp is gearing up to take businesses and advertisers on board. They will share users data and phone number with Facebook to provide relevant friend suggestions and advertisements (though users have an option to opt-out). Businesses will be ready to grab this oppo ...
Read MoreA small business has its own advantages and disadvantages. One of the biggest drawbacks is the lack of funds and resources to spend on organic marketing techniques that will take quite long before they start producing results. Small businesses need a healthy cash flow righ ...
Read MoreThank goodness for Facebook, Twitter & Instagram for keeping us updated on all the essential news. Or not... 1. Someone you worked with ten years ago is having a baby. Photo by Daiga Ellaby on Unsplash 2. Everyone’s feet are having a great vacation ...
Read MoreImage credit: Unsplash Businesses simply have to be active on social media these days in order to connect and engage with their customers, grow relationships, answer questions and concerns, and boost their branding. But there’s a problem with social media: finding the time to po ...
Read MoreMore than half of all internet traffic now comes from mobile devices. Organizations and marketers routinely take advantage of QR codes to publish mobile targeted content. QR codes have crept into most offline publishing spaces - magazines, news print, ...
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