Category: Social Media
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In an earlier post, we looked at how 50 different startups use social media. That study yielded some pretty interesting, albeit expected results. Facebook and Twitter were particularly popular, while LinkedIn and Pinterest didn’t find much favor. Instagram was limited to fashion startups and Google+ was largely dead. This made us think: how do B2B…
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Are you a local business owner? Do you actively use Social Media to engage and build relations with potential customers in your town or city? You are robbing yourself of some great opportunities if you are not taking full advantage of Social Media to promote your local business. Social Media is a gold mine for…
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Looking to hire a Social Media manager? Good for you because Social Media marketing is worth all the time and investment. You can manage some of your Social Media accounts and post updates through services and apps, but a dedicated Social Media manager can do a lot more. Social Media manager will monitor different social media…
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With all Social Networks launching their own algorithms, Engagement rate has become one of the most important factors for social media success. Simply having a lot of followers or fans is not enough. You need to make sure that users are interacting with your brand by liking, commenting, or sharing your posts. You must use…
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Once you know your goals and you have a plan to achieve them, you’ll have a clear idea of what type of content you need. As earlier mentioned, content for “traffic generation” will be different than the content intended for “lead generation”. You can choose from three different types of content. Your own unique…
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What social media channels do early-stage startups prefer? What kind of content do they share on these channels? Is it even worth investing in social media for a new startup? If you’re a startup founder, these are important questions to answer. What social media channels you use, and what you share on them will impact…
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This is not a complex, statistical study but a basis to understand the types of content that work on Inbound. We’ve analyzed everything with 100 or more votes at Inbound.org to get an idea of the topics that get the most attention and upvotes. Content that works at Inbound.org will most likely click with your target audience…
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Are you passionate about social media and considering going to University for a four-year social media marketing degree? Perhaps you’ve applied to dozens of social media jobs and haven’t received so much as a call back. Perhaps you’ve noticed that many of these jobs require a four-year degree, and so you’re considering going back to…
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Having a Facebook Page for your business is as important as having a website. Not because it’s the “in-thing” to do but because Facebook offers some unbeatable benefits and opportunities to small or local businesses. To begin with, you will get the chance to connect with your target customers. There’s no better or bigger platform…
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Creating & Growing a Facebook Group for your Business – Expert Roundup with Highly Successful Group Owners For small businesses, Facebook Groups can yield much better results than a business page. Not saying that you should create a group and forget about the business page but you can consider having both because of the following benefits.…