Blog

Month: December 2018

  • How to setup a twitter account for small businesses

    Some time ago, Twitter used to be the second biggest Social Media platform but now websites or apps like Instagram or WhatsApp have taken its place. Does that mean Small businesses can ignore Twitter and focus entirely on Facebook or Instagram? No, Absolutely Not. Twitter should be on top of your priority list when it…

  • 7 Common social media mistakes that hurt most small businesses

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    We recently did a couple of studies on how Startups and B2B companies are using social media. It seems that majority of businesses are starting to acknowledge the power of Social Media. We found that most businesses have an account on Facebook, Twitter, and Instagram However, setting up a Facebook or Twitter profile is just…

  • Why Small Businesses Are Terrible At Social Media?

    An increasing number of small businesses are embracing Social Media but most of them are doing it wrong. In a recent survey conducted by Simply Measured, it was found that more than 60% of small businesses didn’t get or wasn’t able to measure the ROI of Social Media marketing campaign. Most small businesses get too…

  • 23 Important Social Media Rules You Should Always Apply

    Effective social media marketing is no straightforward process. Over time and through a lot of trial and error we have realised that there are a few major rules that always seem to apply. We’d like to save you the blood sweat and tears we paid with to learn these rules, so we compiled you a…

  • Your Neglected Social Media Profiles are Hurting your Business

    Are you a startup or small business owner? Do you want to get the word out about your business? Do you want to increase your sales and find new sales prospects? Do you want to know more about your target customers? Interact with them, build relationships, and receive feedback? If you are a business owner…

  • Branded vs. Generic Shortening Domain: Which One is Best for Your Marketing Efforts

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    Many spammers are using the free, public URL shortening services. This has led to a conclusion that it is best not to share a short URL via email since it’s the method most spammers use to link phish pages or malware. Not only that but you run the risk of being blocked by the email service…

  • Apple Launching a Social Media App & WhatsApp to Allow Business Advertisements?

    WhatsApp is gearing up to take businesses and advertisers on board. They will share users data and phone number with Facebook to provide relevant friend suggestions and advertisements (though users have an option to opt-out). Businesses will be ready to grab this opportunity with both hands because WhatsApp has a huge user-base. In fact, Facebook Messenger and…