When starting out on social media, most businesses face the conundrum of choosing the right platform. For a small business, it’s not possible to maintain a business page on multiple platforms. On the other hand, you cannot create a business profile on all these sites and ...
Read MoreRemember the Ice bucket challenge? Originating from a common man living with ALS Disease, the viral campaign helped ALS Association raise more than $115 million. Millions of people took up the challenge, including a lot of celebrities and bigwigs. These videos were ...
Read MoreSome time ago, Twitter used to be the second biggest Social Media platform but now websites or apps like Instagram or WhatsApp have taken its place. Does that mean Small businesses can ignore Twitter and focus entirely on Facebook or Instagram? No, Absolutely Not. Twitt ...
Read MoreWe recently did a couple of studies on how Startups and B2B companies are using social media. It seems that majority of businesses are starting to acknowledge the power of Social Media. We found that most businesses have an account on Facebook, Twitter, and Instagram Ho ...
Read MoreAn increasing number of small businesses are embracing Social Media but most of them are doing it wrong. In a recent survey conducted by Simply Measured, it was found that more than 60% of small businesses didn’t get or wasn’t able to measure the ROI of Social Media marke ...
Read MoreEffective social media marketing is no straightforward process. Over time and through a lot of trial and error we have realised that there are a few major rules that always seem to apply. We’d like to save you the blood sweat and tears we paid with to learn these rules, so we ...
Read MoreAre you a startup or small business owner? Do you want to get the word out about your business? Do you want to increase your sales and find new sales prospects? Do you want to know more about your target customers? Interact with them, build relationships, and receive ...
Read MoreWhatsApp is gearing up to take businesses and advertisers on board. They will share users data and phone number with Facebook to provide relevant friend suggestions and advertisements (though users have an option to opt-out). Businesses will be ready to grab this oppo ...
Read MoreA small business has its own advantages and disadvantages. One of the biggest drawbacks is the lack of funds and resources to spend on organic marketing techniques that will take quite long before they start producing results. Small businesses need a healthy cash flow righ ...
Read MoreThank goodness for Facebook, Twitter & Instagram for keeping us updated on all the essential news. Or not... 1. Someone you worked with ten years ago is having a baby. Photo by Daiga Ellaby on Unsplash 2. Everyone’s feet are having a great vacation ...
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