Category: Social Media
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When starting out on social media, most businesses face the conundrum of choosing the right platform. For a small business, it’s not possible to maintain a business page on multiple platforms. On the other hand, you cannot create a business profile on all these sites and leave it because neglecting your social media profiles can seriously…
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Remember the Ice bucket challenge? Originating from a common man living with ALS Disease, the viral campaign helped ALS Association raise more than $115 million. Millions of people took up the challenge, including a lot of celebrities and bigwigs. These videos were seen by billions. No amount of advertising budget or medium could have provided this…
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Some time ago, Twitter used to be the second biggest Social Media platform but now websites or apps like Instagram or WhatsApp have taken its place. Does that mean Small businesses can ignore Twitter and focus entirely on Facebook or Instagram? No, Absolutely Not. Twitter should be on top of your priority list when it…
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We recently did a couple of studies on how Startups and B2B companies are using social media. It seems that majority of businesses are starting to acknowledge the power of Social Media. We found that most businesses have an account on Facebook, Twitter, and Instagram However, setting up a Facebook or Twitter profile is just…
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An increasing number of small businesses are embracing Social Media but most of them are doing it wrong. In a recent survey conducted by Simply Measured, it was found that more than 60% of small businesses didn’t get or wasn’t able to measure the ROI of Social Media marketing campaign. Most small businesses get too…
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Effective social media marketing is no straightforward process. Over time and through a lot of trial and error we have realised that there are a few major rules that always seem to apply. We’d like to save you the blood sweat and tears we paid with to learn these rules, so we compiled you a…
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Are you a startup or small business owner? Do you want to get the word out about your business? Do you want to increase your sales and find new sales prospects? Do you want to know more about your target customers? Interact with them, build relationships, and receive feedback? If you are a business owner…
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WhatsApp is gearing up to take businesses and advertisers on board. They will share users data and phone number with Facebook to provide relevant friend suggestions and advertisements (though users have an option to opt-out). Businesses will be ready to grab this opportunity with both hands because WhatsApp has a huge user-base. In fact, Facebook Messenger and…
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A small business has its own advantages and disadvantages. One of the biggest drawbacks is the lack of funds and resources to spend on organic marketing techniques that will take quite long before they start producing results. Small businesses need a healthy cash flow right from the word go. They cannot wait for months to…
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Thank goodness for Facebook, Twitter & Instagram for keeping us updated on all the essential news. Or not… 1. Someone you worked with ten years ago is having a baby. Photo by Daiga Ellaby on Unsplash 2. Everyone’s feet are having a great vacation. Photo by Matthew Wheeler on Unsplash 3. Ninety…